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TODAY IN HISTORY

 




FDR broadcasts first 'fireside chat' during the Great Depression

On March 12, 1933, eight days after his inauguration, President Franklin D. Roosevelt gives his first national radio address—or “fireside chat”—broadcast directly from the White House.

Roosevelt began that first address simply: “I want to talk for a few minutes with the people of the United States about banking.” He went on to explain his recent decision to close the nation’s banks in order to stop a surge in mass withdrawals by panicked investors worried about possible bank failures. The banks would be reopening the next day, Roosevelt said, and he thanked the public for their “fortitude and good temper” during the “banking holiday.”

At the time, the U.S. was at the lowest point of the Great Depression, with between 25 and 33 percent of the workforce unemployed. The nation was worried, and Roosevelt’s address was designed to ease fears and to inspire confidence in his leadership. Roosevelt went on to deliver 30 more of these broadcasts between March 1933 and June 1944. They reached an astonishing number of American households, 90 percent of which owned a radio at the time.

Journalist Robert Trout coined the phrase “fireside chat” to describe Roosevelt’s radio addresses, invoking an image of the president sitting by a fire in a living room, speaking earnestly to the American people about his hopes and dreams for the nation. In fact, Roosevelt took great care to make sure each address was accessible and understandable to ordinary Americans, regardless of their level of education. He used simple vocabulary and relied on folksy anecdotes or analogies to explain the often complex issues facing the country.

Over the course of his historic 12-year presidency, Roosevelt used the chats to build popular support for his groundbreaking New Deal policies, in the face of stiff opposition from big business and other groups. After World War II began, he used them to explain his administration’s wartime policies to the American people. The success of Roosevelt’s chats was evident not only in his three re-elections, but also in the millions of letters that flooded the White House. Farmers, business owners, men, women, rich, poor—most of them expressed the feeling that the president had entered their home and spoken directly to them. In an era when presidents had previously communicated with their citizens almost exclusively through spokespeople and journalists, it was an unprecedented step.




21ST CENTURY

2020

Broadway goes dark due to COVID-19 pandemic

On March 12, 2020, after New York state and city leaders placed coronavirus-related restrictions on gatherings of more than 500 people, the Broadway theater district announces it will go dark for an unprecedented 32 days. 



INVENTIONS & SCIENCE

1894

Coca-Cola sold in glass bottles for the first time

Though today there is almost nothing as ubiquitous as a bottle of Coca-Cola, this was not always the case. For the first several years of its existence, Coke was only available as a fountain drink, and its producer saw no reason for that to change. 



WORLD WAR II

1938

Germany annexes Austria

On March 12, 1938, German troops march into Austria to annex the German-speaking nation for the Third Reich. In early 1938, Austrian Nazis conspired for the second time in four years to seize the Austrian government by force and unite their nation with Nazi Germany. 



INDIA

1930

Mohandas Gandhi begins 241-mile civil disobedience march

On March 12, 1930, Indian independence leader Mohandas Gandhi begins a defiant march to the sea in protest of the British monopoly on salt, his boldest act of civil disobedience yet against British rule in India. 



WORLD WAR II

1945

General Fromm executed for plot against Hitler

On this day, the commander of the German Home Army, Gen. Friedrich Fromm, is shot by a firing squad for his part in the July plot to assassinate the Fuhrer. The fact that Fromm’s participation was half-hearted did not save him.



ART, LITERATURE, AND FILM HISTORY

2003

The Dixie Chicks backlash begins

In response to the critical comments made about him by singer Natalie Maines in the run-up to the 2003 invasion of Iraq, President George W. Bush offered this response: “The Dixie Chicks are free to speak their mind. They can say what they want to say.” 




NATURAL DISASTERS & ENVIRONMENT

1988

Hail causes stampede at soccer match in Nepal

On March 12, 1988, a sudden hail storm prompts fans at a soccer match in Kathmandu, Nepal, to flee. The resulting stampede killed at least 70 people and injured hundreds more. Approximately 30,000 people were watching the game between the Nepalese home team.



CRIME

2003

Police recover Elizabeth Smart and arrest her abductors

On March 12, 2003, 15-year-old Elizabeth Smart is finally found in Sandy, Utah, nine months after being abducted from her family’s home. Her alleged kidnappers, Brian David Mitchell, a drifter who the Smarts had briefly employed at their house, and his wife, Wanda Barzee.



CRIME

1969

London police conduct drug raid at home of George Harrison

The London drug squad appears at house of George Harrison and Pattie Boyd with a warrant and drug-sniffing canines. Boyd immediately used the direct hotline to Beatles headquarters and George returned to find his home turned upside down. 



COLD WAR

1947

Truman Doctrine is announced

In a dramatic speech to a joint session of Congress, President Harry S. Truman asks for U.S. assistance for Greece and Turkey to forestall communist domination of the two nations. Historians have often cited Truman’s address, which came to be known as the Truman Doctrine.



CIVIL WAR

1864

Red River Campaign begins

On March 12, 1864, one of the biggest military fiascos of the Civil War begins as a combined Union force of infantry and riverboats starts moving up the Red River in Louisiana. The month-long campaign was poorly managed and achieved none of the objectives set forth by Union.



AMERICAN REVOLUTION

1776

Public Notice urges recognition of “humane ladies”

On March 12, 1776, in Baltimore, Maryland, a public notice appears in local papers recognizing the sacrifice of women to the cause of the revolution.

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