The Barbie doll makes its debut
On March 9, 1959, the first Barbie doll goes on display at the American Toy Fair in New York City.
Eleven inches tall, with a waterfall of blond hair, Barbie was the first mass-produced toy doll in the United States with adult features. The woman behind Barbie was Ruth Handler, who co-founded Mattel, Inc. with her husband in 1945. After seeing her young daughter ignore her baby dolls to play make-believe with paper dolls of adult women, Handler realized there was an important niche in the market for a toy that allowed little girls to imagine the future.
Barbie’s appearance was modeled on a doll named Lilli, based on a German comic strip character. Originally marketed as a racy gag gift to adult men in tobacco shops, the Lilli doll later became extremely popular with children. Mattel bought the rights to Lilli and made its own version, which Handler named after her daughter, Barbara. With its sponsorship of the “Mickey Mouse Club” TV program in 1955, Mattel became one of the first toy companies to broadcast commercials to children. They used this medium to promote their new toy, and by 1961, the enormous consumer demand for the doll led Mattel to release a boyfriend for Barbie. Handler named him Ken, after her son. Barbie’s best friend, Midge, came out in 1963; her little sister, Skipper, debuted the following year.
Over the years, Barbie generated huge sales—and a lot of controversy. On the positive side, many women saw Barbie as providing an alternative to traditional 1950s gender roles. She has had a series of different jobs, from airline stewardess, doctor, pilot and astronaut to Olympic athlete and even U.S. presidential candidate. Others thought Barbie’s never-ending supply of designer outfits, cars and “Dream Houses” encouraged kids to be materialistic. It was Barbie’s appearance that caused the most controversy, however. Her tiny waist and enormous breasts–it was estimated that if she were a real woman, her measurements would be 36-18-38–led many to claim that Barbie provided little girls with an unrealistic and harmful example and fostered negative body image.
Despite the criticism, sales of Barbie-related merchandise continued to soar, topping 1 billion dollars annually by 1993. Since 1959, over one billion dolls in the Barbie family have been sold around the world and Barbie is now a bona fide global icon.
SPORTS
1979
Lawsuit prompts MLB to allow locker room access to female reporters
On March 9, 1979, the 26 Major League Baseball teams are ordered by MLB commissioner Bowie Kuhn to allow equal access to all reporters, regardless of sex. The commissioner’s order comes after Sports Illustrated reporter Melissa Ludtke’s successful lawsuit against MLB for refusing her access to clubhouses at Yankee Stadium during the 1977 World Series between the New York Yankees and Los Angeles Dodgers.
EUROPEAN HISTORY
1918
Russian Bolshevik Party becomes the Communist Party
On March 9, 1918, the ascendant Bolshevik Party formally changes its name to the All-Russian Communist Party. It was neither the first nor the last time the party would alter its name to reflect a slight change in allegiance or direction; however, it was the birth of the Communist Party as it is remembered to history. With this change, the cadre that had brought down both Czar Nicolas II and the Provisional Government that followed his abdication announced itself to the world as a communist government, and it would unilaterally rule the emerging Union of Soviet Socialists Republics until 1991.
WORLD WAR I
1916
Germany declares war on Portugal
On March 9, 1916, Germany declares war on Portugal, who earlier that year honored its alliance with Great Britain by seizing German ships anchored in Lisbon’s harbor. Portugal became a republic in 1910 after a revolution led by the country’s military toppled King Manuel II (his father, King Carlos, and elder brother had been assassinated two years earlier). A liberal constitution was enacted in 1911, and Manuel José de Arriaga was elected as the republic’s first president.
SLAVERY
1841
Supreme Court rules on Amistad slave ship mutiny case
At the end of a historic case, the U.S. Supreme Court rules, with only one dissent, that the enslaved Africans who seized control of the Amistad slave ship had been illegally forced into slavery, and thus are free under American law. In 1807, the U.S. Congress joined with Great Britain in abolishing the African slave trade, although the trading of enslaved people within the U.S. was not prohibited. Despite the international ban on the importation of enslaved Africans, Cuba continued to transport captive Africans to its sugar plantations until the 1860s, and Brazil to its coffee plantations until the 1850s.
WORLD WAR II
1945
Firebombing of Tokyo
On the night of March 9, 1945, U.S. warplanes launch a new bombing offensive against Japan, dropping 2,000 tons of incendiary bombs on Tokyo over the course of the next 48 hours. Almost 16 square miles in and around the Japanese capital were incinerated, and between 80,000 and130,000 Japanese civilians were killed in the worst single firestorm in recorded history.
VIETNAM WAR
1970
Marines hand over control of I Corps region
The U.S. Marines turn over control of the five northernmost provinces in South Vietnam to the U.S. Army. The Marines had been responsible for this area since they first arrived in South Vietnam in 1965. The change in responsibility for this area was part of President Richard Nixon’s initiative to reduce U.S. troop levels as the South Vietnamese accepted more responsibility for the fighting. After the departure of the 3rd Marine Division from Vietnam in late 1969, the 1st Marine Division was the only marine division left operating in South Vietnam.
EARLY 20TH CENTURY US
1916
Pancho Villa attacks Columbus, New Mexico
Angered over American support of his rivals for the control of Mexico, the peasant-born revolutionary leader Pancho Villa attacks the border town of Columbus, New Mexico. In 1913, a bloody civil war in Mexico brought the general Victoriano Huerta to power.
ART, LITERATURE, AND FILM HISTORY
1996
Comedian George Burns dies at age 100
On March 9, 1996, the legendary cigar-chomping performer George Burns dies at his home in Beverly Hills, California, just weeks after celebrating his 100th birthday. Born Nathan Birnbaum in New York City, Burns was one of 12 children. As a young child, he sang for pennies on street corners and in saloons, and at age 13, he started a dance academy with a friend. In 1922, Burns was performing the latest in a string of song-and-dance acts in Newark, New Jersey, when he teamed up with a fellow performer, Gracie Allen. Though Allen began as the straight one in their partnership, her natural comedic ability prompted Burns to rewrite their material to give her most of the punch lines. From then on, Burns played the straight man to Allen’s ditz, with hilarious results.
NATURAL DISASTERS & ENVIRONMENT
1981
Japanese power plant leaks radioactive waste
A nuclear accident at a Japan Atomic Power Company plant in Tsuruga, Japan, exposes 59 workers to radiation on March 9, 1981. The officials in charge failed to timely inform the public and nearby residents, endangering them. Tsuruga lies near Wakasa Bay on the west coast of Japan. Approximately 60,000 people lived in the area surrounding the atomic power plant. On March 9, a worker forgot to shut a critical valve, causing a radioactive sludge tank to overflow. Fifty-six workers were sent in to mop up the radioactive sludge before the leak could escape the disposal building, but the plan was not successful and 16 tons of waste spilled into Wakasa Bay.
CRIME
1997
Rapper Notorious B.I.G. is killed in Los Angeles
Christopher Wallace, a.k.a Biggie Smalls, a.k.a. the Notorious B.I.G., is shot to death at a stoplight in Los Angeles. The murder was thought to be the culmination of an ongoing feud between rap music artists from the East and West coasts. Just six months earlier, rapper Tupac Shakur was killed when he was shot while in his car in a drive-by shooting in Las Vegas. Ironically, Wallace’s death came only weeks before his new album, titled Life After Death, was scheduled to be released.
CIVIL WAR
1862
U.S.S. Monitor battles C.S.S. Virginia
On March 9, 1862, one of the most famous naval battles in American history occurs as two ironclads, the U.S.S. Monitor and the C.S.S. Virginia, fight to a draw off Hampton Roads, Virginia. The ships pounded each other all morning but their armor plates easily deflected the cannon shots, signaling a new era of steam-powered iron ships.
INVENTIONS & SCIENCE
1985
First Adopt-a-Highway sign goes up
On March 9, 1985, the first-ever Adopt-a-Highway sign is erected on Texas’s Highway 69. The highway was adopted by the Tyler Civitan Club, which committed to picking up trash along a designated two-mile stretch of the road. The Adopt-a-Highway program really began the year before, when James Evans, an engineer for the Texas Department of Transportation, noticed litter blowing out of the back of a pickup truck he was following in Tyler, Texas. Concerned about the increasing cost to the government of keeping roadways clean, Evans soon began asking community groups to volunteer to pick up trash along designated sections of local highways. Evans got no takers for his idea; however, Billy Black, the public information officer for the Tyler District of the Texas Department of Transportation, took up the cause and organized the first official Adopt-a-Highway program, which included training and equipment for volunteers. After the Tyler Civitan Club’s sign went up on March 9, other groups volunteered to beautify their own stretches of highway. The program eventually spread to the rest of the U.S. and to such countries as Canada, Japan and New Zealand.
AMERICAN REVOLUTION
1781
Spanish siege of Pensacola begins
After successfully capturing British positions in Louisiana and Mississippi, Spanish General Bernardo de Galvez, commander of the Spanish forces in North America, turns his attention to the British-occupied city of Pensacola, Florida, on March 9, 1781. General Galvez and a Spanish naval force of more than 40 ships and 3,500 men landed at Santa Rosa Island and begin a two-month siege of British occupying forces that becomes known as the Battle of Pensacola.
U.S. PRESIDENTS
1954
President Eisenhower criticizes Senator Joseph McCarthy
President Eisenhower writes a letter to his friend, Paul Helms, in which he privately criticizes Senator Joseph McCarthy’s approach to rooting out communists in the federal government. Two days earlier, former presidential candidate Adlai Stevenson had declared that the president’s silence on McCarthy’s actions was tantamount to approval. Eisenhower, who viewed political mud-slinging as beneath the office of the president, declined to comment publicly on Stevenson’s remark or McCarthy’s tactics.
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